
From predictive to prescriptive analytics
Optimization, Predictive AnalyticsIdeas from machine learning and operations research and management science can be combined in a coherent framework.

Process optimization and machine learning
OptimizationMachine learning has re-invented business optimization.

Random walks and marketing optimization
OptimizationA short graph analytical proof that highly connected touchpoints lead to a higher conversion rate.

Portfolio optimization applied to marketing
Data Science, OptimizationUsing modern portfolio theory in digital marketing optimization.