The action of making the best or most effective use of a situation or resource.

From predictive to prescriptive analytics

Ideas from machine learning and operations research and management science can be combined in a coherent framework.

Process optimization and machine learning

Machine learning has re-invented business optimization.

Random walks and marketing optimization

A short graph analytical proof that highly connected touchpoints lead to a higher conversion rate.

Portfolio optimization applied to marketing

Using modern portfolio theory in digital marketing optimization.